Consumers are calling for recyclable, refillable, or biodegradable packaging as part of efforts to reduce plastic beauty waste.
Consumers are calling for recyclable, refillable, or biodegradable packaging as part of efforts to reduce plastic beauty waste.
More brands cater to men’s skincare needs and subtle makeup products as grooming routines become more mainstream and accepted.
From pearl clips to satin scrunchies, accessories help elevate hairstyles while protecting strands from damage and breakage.
Products designed for nighttime use offer deeper hydration and active ingredients that work while the body rests and regenerates.
Strategic application of cream or powder blush can lift cheeks, define jawlines, and create flattering symmetry across all face shapes.
Brands introduce scalp serums and exfoliants, recognizing healthy roots are essential for strong, shiny hair and overall wellness.
Innovative applicators now include cooling effects to reduce puffiness while blending foundation for smoother and more refreshing makeup.
Soft beige, pink, and taupe tones take over manicures as minimal, elegant looks dominate recent beauty social feeds.
Sunscreen is no longer seasonal, as beauty professionals stress its use every day to prevent premature aging and damage.
New perfumes by influencers and stars gain rapid popularity, driven by sleek packaging, engaging marketing, and signature scent blends.
